Small Smurfs Big Goals campaign inspires support for Sustainable Development Goals
New York, March 18 – Voice actors from the upcoming animated movie Smurfs: The Lost Village today joined officials from the United Nations, UNICEF and United Nations Foundation at the world body’s headquarters in New York to celebrate International Day of Happiness with a campaign promoting the Sustainable Development Goals (SDGs).
The “Small Smurfs Big Goals” campaign is designed to encourage young people everywhere to learn about and support the 17 Sustainable Development Goals adopted by world leaders in 2015 to help make the world more peaceful, equitable and healthy.
As part of the celebrations, Team Smurfs recognized three young advocates — Karan Jerath (20), Sarina Divan (17), and Noor Samee (17) — for their actions to promote the Goals.
Jerath, a UN Young Leader for the Sustainable Development Goals, invented a containment device that could prevent offshore oil spills and ensure the protection of marine life. Divan expanded a UN Foundation girl empowerment initiative at her high school and beyond, and Samee is a UNICEF blogger and advocate on social justice issues and raising awareness of the Sustainable Development Goals.
The movie’s U.S. stars — Demi Lovato, Joe Manganiello and Mandy Patinkin — presented the three young students with a symbolic key to the Smurfs Village in recognition of their work.
“This inspirational campaign highlights the fact that each and every one of us, no matter how young or old, small or big, can make our world a better and happier place,” said Cristina Gallach, United Nations Under-Secretary-General for Communications and Public Information. “We are grateful to creative partners like Sony Pictures Animation and Team Smurfs for their spirit of collaboration in helping the UN reach diverse audiences.”
The Small Smurfs Big Goals campaign culminates on the International Day of Happiness on 20 March, which emphasizes the importance of personal happiness and well-being. The idea is closely linked to the 17 Sustainable Development Goals, which include decent work for all, access to nutritious food, quality education and health services, and freedom from discrimination.
“Today we have seen how the Small Smurfs Big Goals campaign is giving children and young people a platform to speak out about issues they are passionate about. As we celebrate International Day of Happiness, we hope many more young people are empowered to take action on the Sustainable Development Goals and help achieve a world free from poverty, inequality and injustice,” said Caryl M. Stern, UNICEF US Fund President and CEO.
The actors and UN officials addressed some 1,500 students attending an international Model UN conference in the iconic General Assembly Hall of the United Nations, where they encouraged all participants and the public to join “Team Smurfs”.
The campaign invites the general public to visit SmallSmurfsBigGoals.com to find out how to contribute to achieving the Sustainable Development Goals, and share information, ideas and images on social media.